AMP – It is an open source initiative to make the web into better document format. AMP, as name stands, is used to speed up the mobile pages for better efficiency and usability. Now a day’s everyone use mobile and browse internet to view websites or documents on site. AMP is aimed at increasing the mobile page speed to load page in 2 sec. It’s best fitted for Simple blogs sites, static websites and increases mobile ranking.
- Enhance page speed – It fastens up the page loading speed of documents on mobile.
- Improve server side – Increase page speed which helps in reducing server time.
- Not Easy to install – AMP is not that easy to install for custom developed site, or even wordpress. Need to place tags and code manually.
- Ad revenue is reduced – Third party ads will be removed, right away from AMP.
If you have a small simple blog / static website, AMP is 100% recommend. Not advisable for user interactive website.